Case Study Using IT techniques to energizesales and marketing Overview The effective application of such technologies has become a key resource central to each organization’s competitive strength. Brian Norma / Group Chief Information – Aqua Group This case study focuses on how Bryant Homes has used information technology. It shows how using both an Intranet…
Case Study Modern marketing solutionsconducted via technology Overview When Michael Marks and Tom Spencer became partners in 1894, they could not have imagined what they were creating. Beggie Charmarist / Group Chief Information – Aqua Group Their energy, drive, and enthusiasm laid the foundations for the development of a business, which has now become one…
Case Study How innovation drivesresearch and development Overview Using a laptop computer, Smartphone or iPad has become an essential part of everyday life for many people. Loren Miramar / Group Chief Information – Aqua Group From its founding in 1990 in Cambridge in the UK, it has grown to become a major developer of digital…
Case Study A Freeserve case study onexpanding market Overview The choice of corporate strategy will determine the marketing, human resource, financial and operations strategies. Loren Miramar / Group Chief Information – Aqua Group Freeserve realized that it was important to re-brand its product and evolve from an Internet Service Provider (ISP), which merely provides the…
Case Study Objectives and dynamic strategiesin an expanding market Overview The development of the Internet is a phenomenon that is destined to change the way we communicate, educate, entertain and do business. Beige Lorman / Group Chief Information – Aqua Group The prospects for a company operating in this new market are varied and exciting….
Case Study A vision for a smarter world An ARM case study Overview Inventions, literary works, music & design are all intangible assets. The legal right to these ‘creations of the mind’ is Intellectual Property (IP). Maggie Strickland / Group Chief Information – Aqua Group ARM Holdings is the world’s leading semiconductor Intellectual Property (IP)…